D2C growth Jaipur, India 1,450+ LinkedIn

Most brands sell solutions.
Aspiration brands sell outcomes.

Growth Head · Full-funnel performance, analytics & multi-channel scale

I design and run full-funnel growth systems—Meta, Google, SEO, CRO, analytics, and retention—so CAC drops, LTV rises, and revenue compounds. Predictable pipelines, not one-off campaign spikes.

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Sachin Prajapati
Sachin Prajapati
Growth Head · My Pixel Panda · QuickFlo
MBA — Marketing & Finance IET Lucknow 500+ Connections
5+
Years experience
30+
Brands scaled
₹1.31Cr
Peak monthly revenue
7
Person team led
Stack

Platforms and tools I use daily to ship, measure, and scale.

Paid Advertising
Meta Ads
Advanced · CAPI · Signal-based
Google Ads
Search · Shopping · PMax
Performance Max
Cross-channel automation
Analytics & Tracking
GA4
Advanced Analytics
Google Tag Manager
GTM · Server-Side · Events
Microsoft Clarity
Heatmaps · Session Replay
SEO & CRO
Technical SEO
On-page · Content · Rankings
CRO
Landing Page · A/B Testing
Shopify
D2C Store Optimisation
Retention & Automation
Email Marketing
Flows · Sequences · LTV
WhatsApp Marketing
Reorder triggers · Sequences
Revenue Modelling
CAC · LTV · Cohort · Payback

Trusted collaborations

Brands I've helped grow

A snapshot of teams and labels I've partnered with on full-funnel performance.

More wins

Snapshots across launch, scale, and turnaround engagements.

02
Accessories D2C — Launch

₹1L on Day 1 — 13× Meta ROAS, 17× Google ROAS from zero

New accessories brand. No audience, no history. Built cross-channel signal architecture (Meta + Google) from scratch. Now at ₹30L+/month, projecting ₹1Cr/month.

Day-1 Revenue₹1 Lakh
Meta ROAS (Day 1)13×
Google ROAS (Day 1)17×
Current Revenue₹30L+/mo
03
EdTech — OTOO

3,000+ leads/month with 47% CPL reduction via Performance Max

EdTech brand with high CPL and high bounce rate. Data-driven targeting + PMax restructure cut cost per lead by nearly half while scaling volume consistently.

Leads Per Month3,000+
CPL Reduction47%↓
Bounce Rate25%↓
ChannelMeta + PMax
04
Clothing D2C — House of Pri

₹2L → ₹10L/month with 39% CAC reduction

Clothing brand with zero paid marketing history. Built acquisition engine from scratch — Meta + funnel + creative strategy. 5× revenue, lower CAC.

Monthly Revenue₹2L → ₹10L
CAC Reduction39%↓
Revenue Multiplier5×
ChannelMeta Ads
05
Home Décor — Artilicor

42,784 retargeting sessions and 3.2× ROI from near-zero conversions

Home décor brand with 0.5% conversion rate. Dynamic ads + deep retargeting funnels rebuilt the system. Tens of thousands of sessions generated via retargeting.

Starting Conv. Rate0.5%
ROI Delivered3.2×
Retargeting Sessions42,784
MethodDynamic Ads
06
AI Wellness — Mannodayam

₹1.2M quarterly sales + 30 international B2B connections from zero

AI mental wellness startup. Full GTM strategy built from scratch — brand, acquisition, and international B2B development. Delivered 3.79× ROAS alongside global reach.

Quarterly Sales₹1.2M+
ROAS3.79×
Intl. B2B Connections30+
Starting PointZero → GTM
07
Pest Control — ECC Hi Care

90% organic traffic growth and first-page rankings for 15+ keywords in 6 months

Service brand with zero organic presence. Technical SEO overhaul. ₹43L in final quarter alone. ₹1.8Cr total revenue delivered.

Organic Traffic Growth90% YoY
Keywords — Page 115+
Final Quarter Revenue₹43L
Total Revenue₹1.8Cr
Frameworks

Two operating systems I use to align media, creative, and LTV.

Framework 01

P1P2P3 – H1H2H3 Scaling Framework

Full-funnel media architecture for D2C scale: P1 cold acquisition → P2 warm engagement → P3 conversion and LTV. Each stage pairs with creative hooks—H1 problem-aware, H2 solution-aware, H3 brand-aware. Live across 30+ accounts; core to the ₹40L → ₹1.31 Cr sprint.

Meta AdsGoogle AdsFunnel ArchitectureCAC ReductionLTV ImprovementPayback Period
Framework 02

HERO – HUB – HYGIENE Creative Ecosystem

A repeatable creative operating model: HERO for reach and recall, HUB for depth on warm audiences, HYGIENE for retention and reorders. Tripled recall on the flagship apparel brand; now the default across the My Pixel Panda portfolio.

Creative StrategyUGC DirectionBrand RecallHook TestingRetention AdsStorytelling
What you get

Operator-level depth across acquisition, creative, and retention.

Full-funnel ownership
From awareness to conversion to LTV—I own the revenue path, not a single channel tab.
Multi-channel orchestration
Meta, Google, SEO, email, WhatsApp, retargeting, and automation orchestrated as one system—not competing silos.
Measurement you can trust
GA4, GTM, CAPI, server-side events, and sane attribution—so decisions follow reality, not dashboard fiction.
Creative that sells
Hooks, angles, UGC direction, and testing cadence—creative engineered for conversion, not vanity.
Decisions from the data layer
Journeys, CAC maps, cohorts, and revenue models—scale calls backed by evidence, not noise.
Leadership & systems
Led a seven-person pod. SOPs, KPIs, and reporting so growth survives beyond any single operator.
How I work

StrategySystemsCreativeAnalyticsScale

01
Strategy — find the real leak
Deep funnel audit across GA4, GTM, CAPI, and attribution. Most teams optimize the wrong layer—I locate where revenue bleeds before spend moves.
02
Systems — build the architecture
P1P2P3 structure, rebuilt tracking, and cross-channel design—so the full-funnel engine exists before budgets scale.
03
Creativity — HERO · HUB · HYGIENE
Structured testing, UGC direction, and hook/angle iteration—winners scale fast, losers get cut; the data picks, not the ego.
04
Scale — retention & LTV compounding
Email, WhatsApp, subs, and reorder flows timed to your purchase cycle—when LTV compounds, efficient CAC gets easier, not harder.

Ready to turn spend into a system—not stress?

I partner with D2C teams that have solid products and honest data. If performance has plateaued, we can audit the full funnel together: clear numbers, prioritized fixes, no slide-deck theatre.

Contacts Request a free audit Phone +91 72538 91442 Email sachinsumer98@gmail.com LinkedIn Profile ↗